About Us


Established in 1984, Sona Gold and Diamonds is a flagship gold and diamond jewellery manufacturer, wholesaler and retailer which has seven outlets across the Kingdom of Saudi Arabia. Being the first to introduce 22k gold jewellery in Saudi Arabia, Sona Gold and Diamonds has a strong retail network of design centres and jewellery stores and has been ranked among the top gold and diamond jewellery stores in Saudi Arabia. Sona Gold and Diamonds has our own factory at Fozan Industrial Estate in Riyadh. This renowned Saudi Gold Jewellery established its first retail showroom in Riyadh followed by showrooms at Jeddah, Dammam, Hofuf, Jubail, and Khamis Mushait. We have a strength of 200 employees and our wide range of skilled designers bring out innovative & exquisite designs which are converted into pieces of stunning beauty and excellent craftsmanship. This enables us to offer our customers unique items and services that match their expectation and beyond

Sona Gold and Diamonds remains true to its brand statement “Buying from Sona means quality, confidence, service and guarantee”. Sona in Hindi and Urdu means gold, a sign of quality and purity. We have a wide range of designer handmade jewellery collections such as traditional jewellery, modern custom jewellery, the latest Italian machine made chains and various other designs with jewellery production at its own factory in Riyadh. The company has a strong Research and Development Wing that develops the very latest designs of modern & traditional ornaments by taking feedback and viewpoints from our valued customers. Sona Gold and Diamonds’ brand statement "Always with you" is an instant value proposition to the customer. It establishes strong bonds between the company and the customers and conveys a message of value for money and high in fashion and trendy designs. Every piece of jewellery we provide is flawless and each detail has a story to tell. Our ornaments will relive memories every time you wear it.

About Us

Our Heritage

Since its inception in 1984, Sona Gold and Diamonds has been ornamenting our prestigious clients with its perfect designs. At present Sona Gold & Diamond Jewellery is a 100% foreign investment company trusted for its reliable hallmarked jewellery and services. Modern jewellery has evolved through the day to day developments of aesthetic sense in concepts, designing and manufacturing which attracts and enhances the beauty of the jewellery. Therefore jewellery in modern times has evolved into a fine art created with imagination and creativity of an artist in conjunction with the skill of the craftsmen. Sona jewellers’ personal jewellery collection today reflects the development of its own tastes with regard to the market requirement. Our unrivalled legacy and unparalleled services in the jewellery business made the group one of the most preferred and trusted jewellers among the people of Saudi. We focus on uncompromising quality products that render high customer satisfaction which in turn led to the growth of Sona Gold and Diamonds as a brand and a household name in Saudi Arabia.

With the matchless heritage and tradition, Sona Gold and Diamonds has always been an inspiration to the jewellery dreams of the people in Saudi Arabia. Our wide range of collections including traditional and fusion designs made its mark among the jewellery lovers with its premium quality and uniqueness. Moving along with the trends, this leading gold and diamond jewellery in Saudi is well known for its exclusive gold and diamonds and a huge collection of birthstone ornaments. We are committed to the utmost customer satisfaction; and we add value to our business proposition by a customised quality control system that meets the specific requirements of our clients, ensuring no compromise in quality production. We cherish a strong base of loyal clientele with the largest retail chain for 22K gold jewellery in Saudi Arabia.

Our Heritage


  • Sona golden rewards.

    Earn one reward point per gram of gold
    and redeem them for gold coins

  • Retailing at wholesale rates.

    Enjoy wholesale rate for purchase more than 200g at a time(group/individual purchase).

  • 60% Discount on diamond jewellery & 10 % discount on making charge for health care professionals.

    Benefit applicable for healthcare professionals
    includes doctors , nurses , support staffs

  • 0% Exchange offer

    (T & C apply )

  • Advance booking scheme

    protection against gold price fluctuations

  • Customizable jewellery order 

    Design according to your desires